How to start an online store in Pakistan (step by step)
Updated 3 October 2026 · by 2 Minute Store
Selling online in Pakistan is different from the guides written for the US or Europe: most customers pay Cash on Delivery or by EasyPaisa / JazzCash, orders go out with Leopards or TCS, and shoppers find you through WhatsApp, Facebook and Google. This guide walks through everything a shop needs — in the order you actually need it.
What you need before you start
You do not need a developer, a designer or a company registration to start selling.
- A product range — your own products, or a ready-made list of products with photos and prices.
- A mobile number for WhatsApp, so customers can ask questions.
- A way to deliver: a courier account (Leopards, TCS) or your own riders in your city.
- A bank account or an EasyPaisa / JazzCash account, if you want to take advance payments.
Step by step
1. Choose how to build the store
You can hire a developer, use a global platform such as Shopify or WooCommerce, or use a Pakistan-first builder like 2 Minute Store. The main differences are cost in rupees vs dollars, local payments, local couriers and how much setup you have to do yourself (see our comparison).
2. Add your products
Every product needs clear photos (square, white background works best), a price in rupees, the specs customers ask about (size, capacity, warranty) and stock. On 2 Minute Store you can install Starter Kits — ready-made products with photos, prices and specs — and edit anything afterwards.
3. Set up payments
Cash on Delivery is a must in Pakistan. Add bank transfer, EasyPaisa, JazzCash or Raast for customers who prefer to pay in advance — the money goes straight into your account.
4. Set delivery charges
Decide your delivery fee and the order value above which delivery is free, and which cities you deliver to. Clear delivery promises ("2–4 days, all of Pakistan") turn visitors into buyers.
5. Get your own address
Start on a free address (yourstore.2minutestore.com) and connect your own .com or .pk domain when you are ready — customers trust a store with its own name.
6. Get found
Share your store link on WhatsApp and your social pages, add your store to Google Search Console, create a Google Business Profile if you have a shop, and connect your Facebook / TikTok Pixel before you run ads.
7. Take your first order
Place a test order yourself so you see exactly what customers see — then share the link.
How much does it cost?
A custom-built website usually costs a one-time development fee plus hosting and maintenance. Global platforms charge a monthly fee in US dollars plus paid apps and themes. On 2 Minute Store, plans start from Rs 2,999 per month in rupees, with a 7-day free trial, and you pay by EasyPaisa, JazzCash or bank transfer.
Common mistakes to avoid
- Products without photos or without prices — they rarely sell.
- No phone or WhatsApp number on the store — customers want to ask before they buy.
- Only taking advance payment — most first-time buyers want Cash on Delivery.
- Not knowing the delivery cost before you price products.
- Leaving stock at zero — products show "Out of stock" and cannot be ordered.
Frequently asked questions
Can I start an online store in Pakistan without a website developer?
Yes. Store builders let you set up products, payments and delivery yourself from a phone or computer; 2 Minute Store also adds ready-made products so the store is not empty on day one.
Which payment methods should a Pakistani online store offer?
Cash on Delivery first, then bank transfer and mobile wallets (EasyPaisa, JazzCash) and Raast for customers who pay in advance.
How long does it take to start?
With ready-made products you can have a working store the same day; adding your own photos, delivery charges and a domain usually takes a few more days.
Start your store with 2 Minute Store
Plans from Rs 2,999/month · 7-day free trial · pay by EasyPaisa, JazzCash or bank transfer.
See plans