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Safety on 2 Minute Store

Last updated: 23 October 2026

2 Minute Store provides the technology that independent businesses use to run their own online stores. Each store sells its own products and is responsible for them. We take reasonable measures to keep prohibited and misleading items off the platform: every new or changed product and picture is checked automatically before it goes live, anything unclear is reviewed by our team, and shoppers can report any product.

No system is perfect. If something misleading gets through, 2 Minute Store is not the seller and is not responsible for the store's products, prices or delivery. Once we learn of a problem we act quickly: we remove the item, act against the store under our Prohibited Items Policy, and help the authorities where the law requires.

Report a problem: help@2minutestore.com, or press “Report this product” on any product page.

How we check every product and picture

This is exactly what happens when a store owner adds or changes something:

1A store owner saves a product or a picture

Product name, descriptions, features, specifications, categories and photos — and store pictures: logo, banners (computer and phone), category images, Store Design and homepage pictures.

Only the price, stock or on/off changed

Nothing a shopper reads or sees changed — no check, it stays as it was.

Something shoppers see is new or changed

It is kept off the store while it is checked (usually under a minute).

2Automatic checks

  • Word list — over 300 words and phrases in English, Roman Urdu and Urdu, based on Pakistani law (PECA 2016 and its 2025 amendments, the Anti-Terrorism Act list of proscribed organisations, and our policy).
  • AI review of the photos and text — gives a score from 0 to 100 for how clearly the item is allowed.
  • Image check (where enabled) — looks for nudity, weapons, drugs and gore in the main picture.

Clear pass

No word matched, the AI says it is allowed with a score of 90 or more, and the image check is clean → it goes live automatically.

Any doubt

Anything else → held, hidden from shoppers, for our team. The owner cannot show it until it is cleared.

3Our team reviews held items (usually within 1 working day)

Allowed → it goes live and nothing is recorded against the store. Breaks the policy → it is removed, the owner is told why, and the store may receive a strike.

4Strikes (each lasts 12 months)

1 — only that item is removed · 2 — 30-day warning: every change reviewed by a person · 3 — store suspended: hidden, no new orders · 4, or one severe violation (weapons, drugs, abuse, terrorism, fraud) — store closed permanently and the owner blocked from opening a new one.

5Appeals and fixing

At every step the owner sees the reason under Store Safety and can press “This is a mistake”. We answer within 2 working days. A suspended store can ask to be reopened once it has fixed the problem.

Checks that keep running

  • Shopper reports — every product page has a “Report this product” button; each report goes to our team.
  • Weekly re-scan — every product is checked against the latest word list every week.
  • Records — held items, strikes, suspensions and appeals are recorded, and we cooperate with lawful requests from the authorities, including the National Cyber Crime Investigation Agency (NCCIA).

If you bought something from a store

  • Each store sells and delivers its own products and handles its own returns and refunds — contact the store first (its details are on its Contact page and your order confirmation).
  • If a store does not respond, or you think it is selling something illegal, dangerous or fake, report it to us. We can suspend the store and, where the law allows, share the seller's details with the authorities.
  • Payments to stores go directly to the store's own account — 2 Minute Store never holds shoppers' money.

Related

Contact us

2 Minute Store

480-FF, Citi Housing, Gujranwala 52250, Pakistan

Email: help@2minutestore.com

Phone / WhatsApp: +92 322 4786 225

2 Minute Store is a sole proprietorship owned by Qaisar Yousaf, registered with the Federal Board of Revenue (NTN 0731607-7).